6. PROFESSIONALISM AND ETHICS

Topic: Professionalism and Ethics in Modelling

Introduction

Professionalism and ethics guide a model’s behaviour both on and off the runway. The fashion industry is highly competitive, and success depends not only on physical appearance and skills but also on discipline, integrity, and respect for others. This unit equips learners with the principles of professional conduct, workplace etiquette, and ethical responsibilities in modelling.

Subtopics

  1. Understanding Professionalism in Modelling

    • Definition of professionalism

    • Characteristics of a professional model (punctuality, reliability, consistency)

    • Importance of reputation in the industry

  2. Workplace Etiquette

    • Behaviour at auditions, castings, fittings, rehearsals, and shows

    • Communication with designers, photographers, stylists, and agencies

    • Respect for colleagues and teamwork backstage

  3. Time Management & Discipline

    • Importance of punctuality

    • Meeting deadlines and show schedules

    • Balancing multiple assignments

  4. Ethics in Modelling

    • Honesty and transparency in contracts

    • Respecting personal boundaries and consent

    • Avoiding exploitation and harassment

  5. Professional Relationships

    • Working respectfully with agencies, brands, and fellow models

    • Networking while maintaining boundaries

    • Handling competition ethically

  6. Legal and Contractual Awareness

    • Basics of contracts in modelling

    • Understanding rights and responsibilities

    • Copyright and image rights in photo shoots

  7. Personal Integrity & Social Media Conduct

    • Protecting one’s image online

    • Building a positive personal brand

    • Ethical use of social media as a professional tool

Learning Outcomes

By the end of this unit, learners should be able to:

  • Define professionalism and ethics in the context of fashion modelling.

  • Demonstrate professional etiquette during modelling assignments.

  • Apply ethical principles in relationships and contracts.

  • Recognize and respond to ethical dilemmas in the industry.

  • Maintain a positive and professional public image.

Teaching & Learning Activities

  • Lectures & Discussions – real-life examples of ethical and unprofessional behaviour.

  • Role Plays – mock auditions, agency meetings, or backstage scenarios.

  • Case Studies – analysing ethical dilemmas in the fashion industry.

  • Guest Speaker – experienced model or agency manager discussing professionalism.

Assessment Methods

  • Written test: short-answer questions on professionalism and ethics.

  • Group presentation: solving an ethical case study in modelling.

  • Reflection essay: “Why professionalism is as important as beauty in fashion modelling.”